The new Eau de Chloé 2019

The new Eau de Chloé 2019
The new Eau de Chloé 2019

L’Eau de Chloé, a scent of roses or the new tale of a free woman

Chloé is one of the biggest fashion and luxury brands, which has only recently distinguished itself in the perfume sector. In just a few years, the Chloé brand has created its own universe, revealing to us fragrances with recognizable olfactory writing. “Distillations of chic and freshness, the fragrances of the eponymous line weave their history around the same flower: the rose”. The Eau de Chloé is therefore no exception to tradition. She bets on the star of perfumery and portrays us the portrait of a free, daring and elegant heroine.

L’Eau de Chloé, a fragrance for all radiant and sensual women

Like all Chloé perfumes, L’Eau de Chloé focuses our attention on the most beautiful assets of women. With this perfume, the mythical scents of the rose give birth to a radiant portrait of a free woman, by turns sensual, elegant and seductive. The rose is used here for its complexity and its multiple reliefs, as if it alone could highlight the different facets of femininity. From a green floral to its beginnings, L’Eau de Chloé here becomes a more romantic juice, without lacking in character.

The majesty of the rose sublimated by L’Eau de Chloé

Composition of the perfume L'Eau de Chloé
Composition of the perfume L’Eau de Chloé

The house of Chloé describes its fragrance as “a dazzling profusion of roses, sublimated by an iridescent and vibrant magnolia”.

This time, the scent of the rose, the most cult ingredient in the history of women’s perfumery, is sublimated like never before. Thus, the rose is present from its top notes. She immediately floods this fragrance with absolute femininity. Then, his air, poetic and rich breath amplifies still in his heart. The rose deploys all its flavors here. Indeed, this flower is very appreciated by perfumers for its olfactory richness. This raw material can be alternately hot, waxy, honeyed or spicy. It is therefore precisely this diversity that we find here, as if to embody the multiplicity of female personalities. Magnolia, on the other hand, is smoother and more lemony. Finally, L’Eau de Chloé ends with a darker, woody base of oak moss.

L’Eau de Chloé exudes a seductive and modern note of pink capable, on its own, of seducing women around the world.

Chloé’s bottle is dressed in pink

For L’Eau de Chloé, the brand has chosen to reuse its iconic bottle and sublimate it with a powdery pink color. As usual, L’Eau de Chloé is presented in a pleated glass cube, designed by Patrick Veillet, and inspired by the pattern adorning the sleeve of a Chloé blouse. A coral pink grosgrain ribbon also decorates its collar. Its cap, meanwhile, opposes cubic geometry to the generosity of a circle. Finally, Chloe’s name is now displayed in relief in her glass.

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